Rylan Clark-Neal will present a new fashion makeover show for BBC One.
The former ‘Big Brother’s Bit On the Side’ host is "thrilled" to be taking the reins on the programme, which is provisionally titled ‘You Are What You Wear’, and is looking forward to encouraging participants to be proud of their appearance.
He said: "I’m thrilled to be fronting a new series on BBC One, and can’t wait to help people from all walks of life find their sense of style and be proud of what they see when they look in the mirror."
The show is set in a department store, which stocks everything from vintage to high street to designer garments, and each episode will follow four customers looking for a transformation or the solution to a fashion problem.
They will be taken to a fitting room with a giant mirror and open up to Rylan about how they feel about themselves as a team of personal shoppers watch from behind the scenes.
The stylists will then decide which of them would be the best fit for each person and guide their makeovers, as the rest of the team look on and offer advice and suggestions.
Once the shopping sessions are complete, the hopefuls will return to Rylan and the mirror, where they will be asked again: "Who do you see?".
Producers of the show are "incredible excited" about the programme, which will be filmed in Manchester.
Ana De Moraes, Group Creative Director MultiStory Media and Executive Producer of ‘You Are What You Wear’, said: "BBC One prime time has been a significant target for us and so we are incredibly excited with the opportunity to bring a new fashion makeover to BBC One. This series has a unique mix of humour, emotion and consumer take out and Rylan is such a joy at the heart of proceedings."
The programme will consist of four hour-long episodes.
Rylan Clark-Neal to front makeover show
