Britain's Prince Charles has called for British businesses to end deforestation.
The 66-year-old royal is lending his support to a new business-led campaign to try to minimise the United Kingdom's contribution to the global problem and yesterday (03.12.14) chaired a meeting of World Wide Fund For Nature's [WWF] new Forest Business Forum, businessGreen.com reports.
WWF-UK chief executive David Nussbaum said of the issue: "WWF-UK's forest campaign challenges businesses to commit to responsible trade in wood and paper to help end deforestation around the world.
"Businesses that rely on wood, from greetings car companies to furniture manufacturers and music instruments makes, need to step up and make sure they only use materials from sustainable sources.
"I am delighted the Prince of Wales has brought his passion and concern for the environment to help highlight this pressing issue."
The forum currently includes companies such as Boots, BSW Timber, Tesco and Kimberley-Clark but is now calling on retailers, manufacturers and timber firms across the UK to join the coalition.
'Dragon's Den' star Deborah Meaden - who is also a WWF ambassador - said it made "business sense for leading businesses to work together to reach solutions that ensure the long-term supply of a resource on which they, as well as nature, depend", during the conference.

Britain's Duchess of Cambridge reportedly wants to watch the Rockettes during her trip to New York.
The 32-year-old royal is set to embark on three-day tour of the American state and city with husband Prince William this weekend and although they have a hectic schedule, she's said to be planning to fit in some sightseeing.
Duchess Catherine - also known by her non-royal name Kate Middleton - is keen to visit some of the top tourist spots and even take in one of the legendary dance company's shows.
A source told PEOPLE magazine: "Somebody told me that Kate would like to see the Statue of Liberty or the Rockettes while she is here."
The royal couple - who will be travelling without Prince George - will arrive in New York on Sunday (07.12.14) and, after freshening up at the Carlyle hotel on the city's Upper East Side, they will attend a private dinner with the president of the American Friends of the Royal Foundation, the New York Post newspaper's PageSix reports.
William and Catherine - who are expected to travel to Brooklyn the next day to watch a Brooklyn Nets basketball game - are predicted to receive the same warm welcome as the Prince's late mother Princess Diana did on her trips to the big apple.
New York society publicist R. Couri Hay told PEOPLE: "She [Catherine] is so relatable, but has that glamour and sparkle. They will create a frenzy that could match Princess Diana's [past] visits."

Britain's Duchess of Cornwall went Christmas shopping yesterday (03.12.4).
The 67-year-old royal - who is married to Prince Charles, 66 - paid a visit to London's Fortnum & Mason store to open a special pop-up shop in support of the charity Fine Cell Work and indulged in a spot of retail therapy, the Daily Express newspaper reports.
Fine Cell Work - which is one of Duchess Camilla's favourite charities - trains prisoners in needlework and pays them up to £500 a year for the cushions, bags, tea cosies, quits and Christmas decorations they produce.
Armed with a shopping bag emblazoned with the word "swag", Camilla helped herself to a range of items from the pop-up shop before heading off in search of bargains in the rest of the posh department store.
Camilla's stepson Prince William and his wife, Duchess Catherine are among those who have received gifts made by Fine Cell Work prisoners in the past.
Charles and Camilla have been regular customers of the charity since they were gifted a needlework duck and badger on their wedding day in 2005.

The Kardashians enjoyed an all-girl Christmas party with their family friend Shelli Azoff last night (03.12.14).
The Kardashian trio, Kim Kardashian West and her sisters Khloe and Kourtney Kardashian, were joined by their half-sister Kendall Jenner and mother Kris Jenner at the annual festive bash, and pregnant Kourtney got very much into the spirit of things by dressing in a red onesie complete with Santa hat.
Kim posted on Instagram: "Another fun annual all girls party! (sic)"
Khloe showed off her ample assets for the occasion in a plunging little black dress and took to her Instagram account to post several photographs from the event but admitted the Kardashian clan were missing their half-sister Kylie Jenner and brother Rob Kardashian.
In a message attached to a picture of her, Kendall, Kim and Kourtney, she wrote: "Pure love. Just missing @kyliejenner @robkardashian (sic)"
In another picture, in which she cheekily put two fingers up to the camera showing off her bright yellow nail varnish, she wrote the caption: "Auntie Shelli's girls party (sic)"
Kim, 35, also shared a number of snaps of the female fun on her social networking site and also posted a picture of her best pal Alison Statter at the festive bash, and jokingly encouraged her 26.1 million Twitter followers to "annoy" the blonde because she "doesn't like the attention".
She wrote: "Go follow my best friend @alistatter she won't even let me follow her bc she doesn't like the attention! Go annoy her (sic)"
Kendall and Kim both looked stunning as they enjoyed some premature festive fun in white outfits.
The Kardashians have known Shelli - who is married to music manager Irving Azoff, who has represented Kim's husband Kanye West in the past - since they were kids, and the longtime family friend gave an emotional pre-wedding speech in Paris ahead of Kim's nuptials in May.
She said: "There are things that I look for in people. And the big thing for me is heart, loyalty and most of all, character. Kim possesses all of those.
"Kim was destined, always, to be who she is today. From when, at eight years old she was trying on my diamond rings."

Rose Byrne sometimes thinks about quitting acting.
The 'Bridesmaids' actress finds it "frustrating" having to constantly prove herself but though she occasionally considers turning her back on showbusiness, she doesn't think she would find anything else she enjoyed as much.
She said: "I've always felt the need to prove (myself) again and again, and that can take its toll. On a frustrating day, it's like, 'Ugh, I want to do something else,' but I know essentially it's what I love to do the most, even when there are times that it's hard."
The 'Damages' star thinks acting is more of a "beauty pageant" for women these days and she feels men are still offered better roles.
She told The Edit magazine: "[Glenn Close and I] talk about how [acting] is a completely different game now. There wasn't as much scrutiny and it wasn't such a beauty pageant before.
"It's hard, especially in this business and especially for women. I hate to be a broken record about it, but if I compared my career to my male contemporaries, I feel like they get a lot more opportunities to play lead roles and have a potential story in something, whereas women's roles as the wife or the mother are limited. It's a harder thing for women to navigate."
The 35-year-old actress also "admires" people who wait for the right role to come along and wishes she had been brave enough to do the same.
She added: "I really admire people who wait, who have the wherewithal to say, 'I'm not going to just do anything, I'm going to wait for something I love, whether it's big or small.' I think there's a bravery in that which I have probably lacked."

Britney Spears received a personalised birthday cake from her boyfriend Charlie Ebersol.
The 'Toxic' singer celebrated turning 33 on Tuesday (02.12.14) with an enormous sweet treat, lovingly designed by her new beau at the cake decorating studio Duff's Cakemix in Los Angeles.
A source shared: "Charlie has been a longtime client of Duff's Cakemix and he wanted to specifically design this for her from him.
"Every detail came straight from his creative, sweet brain."
Despite having only dated for a couple of months, the 31-year-old producer proved how well he knows Britney by perfectly co-ordinating the cake to the rest of Britney's decor.
The source told E! News: "Charlie is a sweetheart. He put a lot of time and thought into this. You can see from the pictures Britney sent out that the colours were pinks and golds and blacks. It was all his creation."
It seems as though Britney was pleasantly surprised with the confection as she tweeted a photo of herself blowing out the candles on top of her lavish cake, along with the caption: "Couldn't have wished for a better birthday yesterday... Hello, 33! #Club33 (sic)"
She also thanked her fans and her two boys - eight-year-old Jayden and Preston, nine, from her previous marriage to Kevin Federline - after she shared an adorable photo of them on Twitter.
She wrote: "Thx for all the wonderful birthday wishes today, everyone! And of course thank u to these 2 cuties for theirs (sic)"
Britney started dating Charlie in October, just two months after she split from her long-term partner David Lucado.

Seth Rogen was "genuinely shocked" to discover marijuana was illegal in California.
The Canadian-born actor was arrested for drug use when he first moved to Los Angeles because he had forgotten about the fact they had different legislation than he was used to.
He recalled: "I was genuinely shocked at how illegal it was here. I actually got arrested when I first moved to LA - I was smoking a joint at the beach, like I did my entire childhood, and all of a sudden, it was, like, whoop whoop whoop! Handcuffed in the back of a police car."
Despite his arrest, the 'Interview' star doesn't believe he has a criminal record.
Meanwhile, Seth, 32, has had a special preview of Kanye West's next album - after the rapper invited him in his limo van and forced him to listen and give his opinion on each track.
Recalling how the 'Yeezus' star approached him in a New York hotel shortly after he and friend James Franco spoofed the musician's 'Bound 2' video - in which Seth played the role of Kanye's topless wife Kim Kardashian West - the actor admitted the session lasted much longer than he was expecting.
He told Rolling Stone magazine: "There's no lyrics, only beats. So he raps the whole album, and after each song, he stops it, like, 'So what do you think?' We were in the van for two hours!"

Sir Ian McKellen blames a lack of phone sex on losing an ex-boyfriend.
The 75-year-old actor believes youngsters nowadays are missing out on interacting with people because of their obsession with technology, but thinks he would've been able to hold onto one of his lovers if he'd engaged in raunchy conversations over the telephone when he was away from home starring on Broadway.
Ian - who came out as homosexual in 1988 - said: "I'd been on Broadway for a year communicating with my boyfriend in London, through letters.
"When I got back I couldn't be surprised that he'd decided not to live with me anymore.
"But if we'd had the internet, if we'd had Skype, phone sex, it would've probably been different."
The 'Hobbit: The Battle of the Five Armies' actor - who first starred on Broadway in 1967 before returning for two plays in the 1980s and again this year - also joked he is an "expert in the missionary position" because he's played so many heterosexual lovers, but wouldn't have a problem orgasming on stage with a man.
While being interviewed by his 'Hobbit' co-star Martin Freeman for Shortlist magazine, he added: "I did 'Bent' [a play about the persecution of homosexuals in Nazi Germany] on stage. My character and the other leading character have sex without touching, actually.
"I wouldn't have a problem orgasming on stage while talking to another man. People say that's brave. To me it seems quite nice.
"When I did 'Scandal', my first film after coming out, my character, John Profumo, was a raging heterosexual.
"I said to Edward Petherbridge, 'My first scene's with Joanna Whalley and we've got to make love.' So he drew this little diagram.
"I've still got it. I was 50! I'm an expert in the missionary position."

Warwick Davis used to dream of being a racing car driver.
The 44-year-old star really wanted to rally like his father when he was a youngster but his dreams were dashed when he became an actor because racing motors is "too dangerous" for an actor, but he has partly made up for it by becoming obsessed with racing car set Scalextric.
He said: "I really like playing Scalextric. My dad used to rally minis when he was younger and I must have inherited that gene.
"I always wanted to race cars but with my career it's too dangerous and I'm not allowed.
"I can't get in a Scalextric car, they're just a bit too small, but it's a hobby I enjoy with my children."
While Warwick used to dream of becoming a racer during his younger years, he didn't have much time to do so on Christmas Eve because he never used to get a great deal of sleep the night before Christmas Day as he was too scared thinking about a strange man being in the house delivering gifts.
He added to Metro newspaper: "I've still got vivid memories of how exciting it was but, at the same time, it was also scary that this guy was going to come to your house and bring presents while you were asleep.
"I don't think I ever slept beyond about 5am."

Caroline Flack speaks to the other 'Strictly Come Dancing' stars on WhatsApp "every day."
The former 'Xtra Factor' presenter praised fellow female contestants Pixie Lott and The Saturdays singer Frankie Bridge for being "lovely" and revealed they are always chatting on the popular instant messaging app.
Speaking to BANG Showbiz at the Cosmopolitan Ultimate Women Awards at One Mayfair in London on Wednesday (03.12.14), she gushed: "Pixie and Frankie are just brilliant. They're the most lovely, supportive, non-competitive group of girls I've ever met. All the girls on 'Strictly' actually, we've become really close.
"Since day one we've spoken to each other every day on this WhatsApp group, and we still do, even people who are not on the competition, it's just been really nice."
The television presenter soared to the top of the leaderboard on Saturday evening's (29.11.14) Dancing Around the World special with a Turkish-inspired Charleston, and has surprised herself with her dancing ability.
She said: "I've found something that I really enjoy doing, I didn't realise. I didn't think I'd have the confidence to do it, and I didn't think I'd be able to get this far, definitely. It was more of a challenge for myself, and now, it's such a cliché, but I've surprised myself a bit with how much I've enjoyed it."
Caroline - who is partnered with dance professional Pasha Kovalev - also praised the show's hosts Tess Daly, Claudia Winkleman and Zoe Ball, who presents spin-off show 'It Takes Two' and recently co-hosted the main programme when Claudia was forced to take time off.
The 35-year-old beauty added: "If you look at the whole show it's very girl-powered. You've got Claudia and Tess, you've got Zoe, they're holding the reigns of one of the best shows on telly at the minute."

Nadia Forde plans to meet up with Jake Quickenden when he leaves the 'I'm A Celebrity...Get Me Out Of Here! jungle.
The glamour model - who was voted off the ITV reality series earlier this week - has confessed she is "open to romance" and is planning to go for dinner with the former 'X Factor' contestant when the show is over.
She said: "There's no doubt he's good looking. He's a sweetheart, a great guy.
"We've got a meal planned and we're going to smash a chicken curry."
The 25-year-old beauty's comments come after she insisted Jake was like a brother to her following her departure from camp on Tuesday (02.12.14), and she's also admitted he saw right through her timid persona.
She told The Sun newspaper: "I've always been quite quiet and have always held myself back a little bit. Jake noticed that ... He saw through me and he said it. I listen to his advice and we're planning on going on lots of nights out."
Nadia claimed her relationship with Jake was better than that of the "bromance" between Carl Fogarty and evicted campmate Jimmy Bullard.
The curvaceous brunette added: "The 'Joggy bromance' - they can't touch 'Jadia' to be honest with you. We are cooler together ... He's just a flirt, that's the way he is. Jake was telling me, 'You're not like other girls'. We get on really, really well.
"I'm looking forward to seeing him at the wrap party for the show."

Ola Jordan will reportedly quit 'Strictly Come Dancing' after the current series.
The 32-year-old professional dancer will leave the popular BBC One ballroom show in December after eight successful years following her husband James Jordan's decision to quit earlier this year.
A source shared: "Ola leaving Strictly will come as a huge blow to the show.
"She hasn't been the most popular dancer in recent weeks and there have been some problems, but she is still one of the best professionals on the show.
"She has been there since 2006 and won the whole thing with Chris Hollins in 2009, so she will be a big loss."
The newly-brunette beauty - who was accused of bullying her celebrity partner Steve Backshall last month before being voted out of the competition - is now said to have been offered a big-money deal by Channel 4.
The source told The Sun newspaper: "Ola's become disillusioned with working for the BBC and she and James want to do their own thing.
"Channel 4 are offering them a really good package.
"She's going to do 'The Jump' at the start of next year and they are lining up a dance reality show for them to star in.
"They feel they will get far more creative control than they had at the Beeb - and they are definitely going to earn a hell of a lot more cash."