Gemma Collins is to star in a new behind-the-scenes fashion TV show.
The 39-year-old star was taking part in the upcoming Channel 4 documentary, ‘Inside Missguided: Made in Manchester’, when she was asked to wear the brand’s clothes for paparazzi shots.
But she soon spotted a crease in the brown trousers and decided to strip them off on the side of the road to prevent any further damage to the garment.
In a video clip obtained by The Sun Online, Gemma insisted: "Listen, I don’t do a job half-a**** – I want your brand to do well, somebody take the trousers."
She unbuckled her trousers before backing up into a car to cover her modesty, and then handed them over to be pressed.
Gemma then called out to the cameraman: "You should be filming this – this is great content!"
The reality TV star will be unveiling her new beauty line, which will include her own range of lipsticks and lip glosses.
She wrote on Instagram: "I am SO EXCITED to tell you that after lots of hard work ….. and so many people always asking me about my lipsticks and glosses that I now have my own range that will be launching very soon …… I’m so excited … #animalcrueltyfreemakeup (sic)"
Gemma already has her own beauty website, where she sells her Diva Pink by Gemma Collins Eau de Parfum.
Gemma had previously revealed the £20 perfume was her secret to being super "confident", as she insisted the product was directly comparable to the perfumes she buys that cost over £250.
Speaking about the perfume at its launch, she added: "I’m often asked about my confidence, and smelling good is a big part of my confidence. Every morning the ritual of spraying my Diva Pink helps transforms me into The GC. It’s as good as fragrances I’ve paid £250 for. I wondered if it was possible to create a more affordable oud perfumes but keep the quality … We managed to bring the high quality by skipping the middle man and saving on the big marketing budgets you get on other fragrances."