BTS have launched a large‑scale fan event dubbed BTS THE CITY LONDON, which rolls out across the capital from July 4 to 10, delivering a programme of exhibitions, installations and themed experiences in the lead‑up to their two‑night stop at Tottenham Hotspur Stadium.
The week begins at the Korean Cultural Centre UK, which will host screenings, photo zones and a display of stage outfits worn during the group’s previous Wembley appearances. The showcase is designed to revisit key moments from the K-pop group’s history in London while welcoming fans arriving for the tour.
A number of London landmarks will join the celebration, including a planned illumination of the London Eye marking the group’s return to the UK. A dedicated River Thames boat experience will also operate during the event, offering fans a themed route through central London tied to the ARIRANG tour.
From July 8 to 10, the focus shifts to ARMY ‘MADANG’ at Outernet, where visitors will find immersive installations, exclusive merchandise and interactive zones. The Samsung Galaxy Experience Booth will provide personalised AI‑powered souvenirs, while the IMAGINE YOUR KOREA! Korean Tourism Organization pop‑up will host cultural activities such as dance and music. A NIKE x BTS Pop‑Up Store will highlight the group’s latest collaboration.
Local food and drink businesses – including Hongdae Pocha, Deun Deun and DOPI – will take part throughout the week, reflecting THE CITY’s aim of connecting international visitors with London’s independent community.
THE CITY is built as an urban extension of the concert experience, turning host cities into interactive hubs through attractions, partnerships and cultural programming. The London instalment follows the success of BTS THE CITY ARIRANG LAS VEGAS.