Phillip Schofield is to broadcast for 24 hours non-stop to raise money for charity.
The TV presenter will host a number of shows starting with ‘The Morning’ on December 1 and then doing a full day of hosting, minus toilet breaks, to generate cash for ITV’s annual charity appeal Text Santa – and he is said to be "raring to go" for the challenge.
An ITV insider told The Sun newspaper: "The details are still being worked out but Phillip will be on screen live for 24 hours non-stop — minus toilet breaks.
"He’s not quite sure how he’s going to physically manage it yet but it’s all for a good cause and he’s raring to go."
This comes after Chris Moyles and his former Radio 1 team raised more than £2 million for Comic Relief when they hosted a show for 52-hours.
After reaching their 50-hour target in March 2011, Chris said: "We’re going to carry on for another two hours. Why? I have no idea."
Several TV presenters have also endured marathon stints in front of the camera, such as David Dimbleby, who put in an 18-hour shift during the May 2010 general election while presenting BBC One’s coverage of the event.
Kay Burley put in a 13-and-a-half hour presenting shift while Duchess Catherine was giving birth to Prince George last July.
She was said to have spent a huge 36 hours filling live TV while standing outside St Mary’s Hospital in Paddington, west London, waiting to report on the royal baby news.
Phillip Schofield to broadcast for 24 hours
