Sir Paul McCartney and Emma Stone have teamed up for a musical short film designed to combat bullying and negativity.
The 76-year-old rocker has joined forces with the ‘La La Land’ actress to reimagine his new single ‘Who Cares’ as a short film, which features a message of universal positivity, and is hoping to raise awareness for a new anti-bullying campaign called #WhoCaresIDo, which was inspired by the song and film.
Paul also enlisted the help of Creative Visions, a global nonprofit organisation that uses the power of media and the arts to ignite positive social change, and the #WhoCaresIDo campaign was launched with the help of Creative Visions as well as Facebook, Enso, Artemis Rising Foundation and the Blue Chip Foundation.
#WhoCaresIDo hopes to reach millions, first raising awareness and engagement regarding the issues addressed by the song and film, then providing them with tools to take action through a network of experts and partners, empowering people to treat others with support and kindness.
Speaking about the short film and the wider campaign, Paul said in a press release: "My hope is that if there are kids being bullied – and there are … Maybe by listening to this song and watching this video, they might just think it’s not as bad … that it’s the kind of thing you can just stand up to and laugh off and get through."
Whilst Creative Visions founder Kathy Eldon added: "Millions of people around the world feel silenced, subjugated – bullied – and believe that no one cares,. Our intention with this campaign is to put the power of the song to work and inspire us to show up and care – and let others know that we do care."
The ‘Who Cares’ short film – which was directed by Brantley Gutierrez and Ryan Heffington – is available exclusively on Apple Music.
Sir Paul McCartney teams up with Emma Stone for anti bullying video
