Troye Sivan is celebrating “what brings us pleasure” with a series of remixes of ‘Honey’.
The 28-year-old singer has teamed up with luxury ice cream brand Magnum and music producer and DJ Mura Masa, to create three mood-inspired versions of his song ‘Honey’ – with each designed to match three different themes, Euphoria, Wonder and Chill – and the all-new remixes will form part of the ‘Honey – Remix EP’.
Troye said: “Working with Magnum® on creating these tracks has been an amazing journey.
“They are a celebration of what brings us pleasure. I’ve been a big fan of Mura Masa for a long time, and these remixes of my song ‘Honey’ are about more than just music; they’re an invitation to explore our different parts – whether that be Euphoria, Wonder, or Chill. I have had a blast working on this project, and I can’t wait for you all to experience it yourselves!”
The remixes are inspired by the all-new Magnum Pleasure Express range, which includes Euphoria Pink Lemonade, Wonder Golden Toffee and Chill Blueberry Cookie and the EP will launch in Cannes, France, on 16 May, where Magnum has taken residence for over a decade.
During a live listening party, Troye’s fans will be able to join a live stream on Magnum’s YouTube channel and determine which of the new tracks they want to hear first.
Listeners will be taken on an indulgent journey of pleasure, as they experience the three new tracks, before the full ‘Honey’ EP is released via Spotify at 2pm CET.
Celebrating the launch with an evening of star-studded entertainment, Troye will host the annual Magnum beach party in Cannes, with exclusive content from the bash appearing on the ice cream brand’s socials on TikTok, X and Instagram.
Learn more about the #WhereverPleasureTakesYou campaign on https://www.magnumicecream.com/whereverpleasuretakesyou