Friday, July 3, 2026

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Taylor Swift’s record=breaking Reputation tour

Taylor Swift’s ‘Reputation’ stadium tour has broken the US record for the highest-grossing US tour.
Taylor played 38 dates in the US between May 8 and October 6 and during that time she sold 2,068,399 tickets to make a total of $266.1 million.
According to Billboard, this beats the record previously held by The Rolling Stones, who grossed $245 from their ‘A Bigger Bang’ tour between 2005 and 2007.
This comes after it was revealed by a social media monitoring company that Taylor is the most influential person on Twitter.
Brandwatch has released its annual list of the most influential women and men on the micro-blogging platform, and Taylor took the top spot among all Twitter users.
The 28-year-old singer – who is one of the world’s best-selling musicians – achieved an "influencer score" of 98, just ahead of Liam Payne’s score of 97.
The achievement is made even more impressive by the fact that Taylor – who has 83.1 million followers on the micro-blogging platform – is a more frequent poster on rival social media platforms like Instagram and Tumblr.
Of the research, Brandwatch explained: "The accounts were ranked according to a selection of criteria that added together to create their influence score.
"This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score."

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