Scooter Braun is helping Cruz Beckham "have some fun".
The 35-year-old music manager – who also counts Justin Bieber and Kanye West among his clients – has signed the 11-year-old son of David and Victoria Beckham and hopes his debut single, ‘If Every Day Was Christmas’, will inspire other youngsters to "give back" as the proceeds from the track will go to Global’s Make Some Noise charity to help underprivileged young people.
Scooter told ‘Entertainment Tonight’: "I’ve known him and his parents for a while.
"I saw him sing, and David and I had a conversation and then decided, [let’s] let him have some fun. And then he made a Christmas single, and he actually came to us and said, ‘Hey, I want to do this for charity and help other kids.’
"And when they told me the idea, I said I’d be more than happy to help.
"I think everything, with the song that he put out, all the money goes to charity, to help underprivileged kids in the UK, and I hope, as an 11 year old, he inspires more kids to give back."
Scooter himself works with the Make-A-Wish Foundation and is very proud of what the charity does to help families in need.
He said: "I just like the work that they do … the opportunity to give a kid something special when they’re fighting something so hard. And sometimes it’s something they need, and especially what their family needs.
"Some of the most amazing things I’ve seen have been not only the kids, but their siblings.
"You know, their siblings give up so much for the happiness of their brother or sister, and that’s just an incredible thing to watch."
Meanwhile, retired soccer star David is very his youngest son has put out a single and but admits it was only around nine months ago when he realised Cruz had real musical talent.
The handsome sportsman – who has three other children, sons Brooklyn, 17, and Romeo, 14, and five-year-old daughter Harper, with his wife Victoria Beckham – said: "I’m very proud, he’s only really be doing it the last nine months. He was sat in the back of the car and we were driving along and he was singing to something and I turned to Victoria and was like, ‘He’s got a voice!’"
Cruz admits he just loves singing and will belt out songs all the time when he’s at home.
The youngster – whose mother Victoria, 42, was a member of The Spice Girls – said: "I’ve always been passionate about singing. I sing all the time in the back of the car, in the shower…"
Scooter Braun wants Cruz Beckham to have fun
