Jonathan Cheban is at the centre of a reality TV show bidding war.
The best friend of Kim Kardashian West is being courted by Channel 5 for a return to ‘Celebrity Big Brother’ and by E4, who are keen to have him star on ‘Celebs Go Dating’.
A source told MailOnline: "Both Channel 5 and E4 know that Jonathan is a key part of success for any show he does.
"He has been heavily rumoured for ‘Celebs Go Dating’ but ‘CBB’ bosses have got wind of this and are keen to sign him so he can complete a run in the show – he quit last year leaving viewers wanting more.
"Jonathan can command big bucks so it’s literally a bidding war to secure him. It’s late in the day for both shows so it’s just a case of whoever comes up with the most cash and the right deal.
"When Jonathan is on a show you know you get the Kardashian seal of approval. Last year before he went into ‘CBB’ Kim announced he was going in ahead of the launch night which caused social media chaos."
It was previously claimed that ‘Celebs Go Dating’ bosses had pulled out all the stops to get Jonathan onboard, as they see him as the "star" of the programme.
A source said: "Jonathan will be the highest profile star on the reality show and securing someone of his calibre comes at a cost and a certain amount of expectations on the show’s producers.
"Jonathan has demanded a private jet to bring him and his entourage to the UK and a suite for the duration at the Mandarin Oriental Hotel which costs up to £5,000 per night – a total cost of £300,000 for the two months he will stay in the UK.
"Show bosses are referring to him as their star of the show and are set to meet his demands at any cost to ensure he is happy.
"Bosses are also set to secure Jonathan his own personal driver for his time on the show."
Reality TV bidding war over Jonathan Cheban
