Simon Cowell is launching a 'Dragons' Den' style gameshow.
The 54-year-old media mogul is said to be planning a new competition which will follow a similar format to the BBC's popular show, but will see the audience have a say in whether wannabe businessmen and women receive their dream investment.
A source close to Simon told The Sun newspaper: "This is a big new idea that one of Simon's young team dreamed up in the US.
"How often have you watched Dragons' Den and disagreed with the Dragons?
"This way the power won't lie with the business bigwigs but with the audience at home.
"After all, they are the people who will hopefully be buying whatever it is these entrepreneurs come up with - the show would do the market research."
Contestants will be given just two minutes to pitch their ideas to a panel of "benefactors" before they are quizzed about their proposed products or services, but audiences will decide how much, if any, each of them should receive and at the end of each episode the person with the highest investment will receive £100,000 and a place in the final with the chance to win £1 million.
The latest idea from Simon's Syco company will be pitched to channels including ITV in the near future.

Lindsay Lohan has been branded a "train wreck" over her '2 Broke Girls' appearance.
The troubled actress shot a guest appearance on the show on Wednesday (12.03.14), but an unimpressed audience member said filming was a disaster because the star repeatedly messed her lines.
Writing on the Crazy Days and Crazy Nights blog, the audience member said: "Lindsay was a train wreck... you only want to watch so many collisions before you realize you have better things to do with your life.
"[We, the audience members] are very familiar with every single one of Lindsay Lohan's lines and can repeat them all verbatim to you because we heard them so many times last night. There is not a member of the audience who couldn't do a better job than Lindsay Lohan did last night."
According to the audience member, producers even began changing Lindsay's lines to make it easier for her.
The blog post continued: "Lindsay had a lot of trouble stringing together the various permutations required... the lines were reduced and reduced.
"There was no point in trying to get it all right because it was not going to happen."
And the insider hit out at the actress - who was cast as an indecisive bride who hires main characters Max (Kat Dennings) and Caroline (Beth Behrs) to make her wedding cake - for damaging her voice with smoking and claimed she has undergone so many wrinkle-freezing Botox treatments she was unable to speak properly.
The post added: "Lips so plumped out she couldn't really get them open because of her Botox which also caused her to have trouble pronouncing certain words.
"Of course she won't be able to pronounce anything if she keeps smoking because her voice is rapidly disappearing into some type of screaming smoking raspy hell hole."
"There was a scene later on in the show that required Lindsay to say the words Hawaii and Bahamas in succession. She couldn't move her Botoxed muscles enough to get that combination down without pausing between each."

Lily Allen got into trouble when she tied up her dog outside Jay Z's dressing room.
The singer caused chaos backstage at London's Wireless festival in 2010 - where both she and the rapper were scheduled to perform - when she left her pet pooch Mabel outside the '99 Problems' hitmaker's VIP area.
She told BBC Radio 2: "At Hyde Park a couple of years ago I tied Mabel up outside my dressing room before going on stage. Jay Z's bodyguard came over and was like, 'You have to move that dog!' Jay Z and Beyonce are about to arrive.
"Then Jay Z walked through and was like, 'The dog is OK'. It was literally, 99 problems and the b***h ain't one."
Lily - who has daughters Ethel, two, and Marnie, 14 months with her husband Sam Cooper - is no stranger to controversy and recently took to Twitter to slam MTV for attempting to ban her new music video 'Our Time'.
The video shows her drinking from a flask in the back of a taxi before fighting with another version of herself dressed as a hot dog.
She angrily tweeted: "MTV want to ban the 'Our Time' video during the daytime, unless they get a clean edit that show you a) NOT DRINKING FROM A FLASK and b) NOT DISPLAYING ANTI-SOCIAL BEHAVIOUR FROM DRINKING BY FIGHTING WITH THE HOT DOG. I told the label we are NOT making a clean version of the video. Bring on the controversy! (sic)"

Britney Spears joined sick children for art therapy earlier this week.
The 'Piece of Me' hitmaker - who has children Sean Preston, eight, and Jayden James, seven, with ex-husband Kevin Federline - took part in a collage-making exercise with youngsters at Children's Hospital Los Angeles on Tuesday (11.03.14), and told the group she believes butterflies are her "guardian angels".
Working to the theme 'What it feels like to be away from home', the group sorted through magazines to and selected images that reminded them of home under the guidance of Art Therapist Nicole Albers.
Britney chose a photo of happy children to represent her boys, an image of a crawfish, which she said was her favourite food, and a butterfly.
She said: "Butterflies are our guardian angels."
The group decided to name their collective work 'Happiness' because when they think of family, that is how they feel.
After the therapy group, Britney spent time in the Heart Institute, the Medical/Surgical unit and the Children's Center for Cancer and Blood Diseases.
She later tweeted: "@ChildrensLA I had the best time, thank you for having me!! xox."

Seth Rogen finds it "depressing" that he's never smoked cannabis with James Franco.
While the pair starred alongside each other in hit 2008 stoner comedy 'Pineapple Express', the comic admits his hunky pal refrains from smoking the narcotic, but other stars such as Jonah Hill and Paul Rudd have joined him in lighting up.
In a candid interview with 'Watch What Happens Live', Seth said: "This is really depressing for me to say ... I've never smoked weed with James Franco because he doesn't smoke weed. That's why he's such a good actor! It's really sad, actually."
Quizzed who he has smoked the drug with, Seth revealed comedienne Sarah Silverman and 'Ant-Man' actor Paul have joined him "lots of times", while Oscar-nominated 'The Wolf of Wall Street' star Jonah has smoked with him a "few times".
But Seth wasn't able to convince his legendary 'Guilt Trip' co-star Barbra Streisand to join him for a smoke.
He lamented: "No, but we talked about it a lot. She smoked weed with Peter Sellers, though. That's the craziest s**t ever!"
The 31-year-old actor has even enjoyed marijuana with notorious weed lover, Snoop Lion.
He added: "Yeah, actually I have!"

Dexter Fletcher has withdrawn from the Freddie Mercury biopic. The 48-year-old actor and director has decided to abandon his role as director after a number of disagreements with GK Films' Graham King - who is making the film with Sony - over the unti...

John Legend worries that people think all of his lyrics relate to his personal life.
The 'All of Me' singer - who is married to Sports Illustrated model Chrissy Teigen - has admitted that because the majority of his songs are about love and relationships, people presume that they are all based on his own personal experiences.
He said: "If I write about relationships gone bad in the future, I worry that people will think my marriage has gone bad.
"Everyone is so focused on my relationship with my wife after writing a really romantic album, and it's interesting to see if people will read things into everything I write."
The 35-year-old star married the brunette beauty last year and claims that although some of his music is influenced by his personal life, it can't all be because he thinks his fans would find it boring.
He told the Daily Star newspaper: "I got known for writing about men who cheat on my first album Get Lifted in 2004 - and my fans won't always want me to be so lovey-dovey in every song."
Meanwhile, John is working on securing some big names for future collaborations and has his eye on 'Someone Like You' hitmaker, Adele.
He added: "I've put the message out to Adele that I think she'd be great to work with.
"I think that'll happen - it's just a matter of time."

Charlie Brooks hasn't ruled out a return to 'EastEnders'.
The 32-year-old actress, whose treacherous character Janine Butcher is set to exit the show soon, has revealed she can't bear the thought of never playing the legendary villain and could see herself returning to Walford in future.
Charlie said: "I've loved my time on the show and I would hate to think that I might never get to play Janine again. However, it's time for a new challenge in my life."
Janine is currently on trial for murdering her husband Michael Moon (Steve John Shepherd) and Charlie says her alter-ego is doing everything she can to ensure she isn't found guilty.
She told Soaplife magazine: "She'll fight tooth and nail to stay out of prison and won't even consider that she might be found guilty. If she is found guilty, it will knock her for six. She's used to getting away with things."
Charlie admits she would love to see Janine - who previously murdered first husband Barry Evans - get away with murder a second time.
She added: "I'd like her to get away with it because I think deep down she is a good person. She did only kill Michael in self-defence after all."

Joey Essex was "brilliant" on 'The Cube', according to Phillip Schofield.
The former 'The Only Way is Essex' star was eager to take on the challenges on the ITV game show and lobbied its presenter to become a contestant.
Phillip admits he was surprised by how well Joey, 23, did on the show after struggling to tell the time during his stint on 'I'm a Celebrity... Get Me Out of Here!' last year.
He said: "Joey said to me, 'Please get me on The Cube', so I told the production guys and they snapped up the chance. He was better than I thought he'd be. Sometimes the games did take a bit of explaining! He was a brilliant guest."
As for his own career, the 'This Morning' presenter admits he doesn't have any unfulfilled ambitions and is happy hosting a slew of shows such as 'Dancing on Ice', 'The Cube' and 'All Star Mr. and Mrs.'
He added: "I don't have any midlife crisis ambitions. I watched Davina McCall do her Sport Relief challenge and she had incredible guts. There's nothing I feel like I still need to do. I'm really happy."

Adele is negotiating a new publishing deal.
The 25-year-old star's previous agreement is said to have expired and she's now reportedly working on a new contract - which will earn her money from songwriting royalties and will include an advance - which is estimated to be worth around £10 million.
A source told The Sun newspaper: "The figures being mentioned are huge.
"Publishing firms know anything Adele does will sell millions of copies and that the songwriting royalties will be huge."
Although the 'Rolling in the Deep' hitmaker has been taking a break from music to enjoy motherhood, as she gave birth to her first son Angelo James Konecki in 2012, she is still reported to be earning up to £32,000 a day in royalties from her past albums, and the new deal could suggest she's preparing to release new material.
The source added: "She's certain to get a big sum up front and more as she releases new material.
"Her next album should be out before the end of the year, the cash will start flowing in."
Adele is said to have started work on her third studio album last April.

John Legend has disagreements with Kanye West.
The 35-year-old singer-songwriter has worked with his producer Kanye West on all four of his albums and claims they constantly argue over what would work best and says he's sometimes forced to go against the rappers wishes.
He said: "We always have differences of opinion.
"We try to get to a place where we agree on a song, but occasionally I put something on that I love and Kanye isn't too fond of."
The 'All of Me' hitmaker admitted however that he thinks people are too quick to judge the 'Yeezus' star - who is engaged to Kim Kardashian and is often criticised for his public rants.
John told the Daily Star newspaper: "He is so honest that people think there must be something else behind it, but it's just him telling the truth as he sees it.
"We place a premium on being polite, but it's not the most necessary thing.
"If you look at what Kanye says and does, it might upset our sense of politeness, but has he ever actually hurt anybody? No."

Dexters have been getting advice from Liam Gallagher on how to survive in the music business.
The new band - made up of Tom Rowlett, Chris Heggie, Ben Debo and Vincent Dignan - have been given a few tips from the former Oasis frontman as they prepare to release their debut album 'Shimmer Gold' on Monday (17.03.14).
Frontman Tom told BANG Showbiz: "I went to watch Beady Eye play in King's Cross and then got invited back to a hotel across the road. I was sitting at this table with Liam and other cool people, drinking beers, I thought, 'This is life, I could do this all the time'.
"He was giving us advice saying, 'Don't f***ing listen to anyone else, just do what you wanna do'. How you thought he would be ... he was."
Tom, who formed Dexters two years ago, was a big fan of Oasis growing up and was inspired by their music.
He's now written the tracks for his band's debut album and is looking forward to their tour in coming months.
Tom continued: "It's our first album and they say you have your whole life to write it but I doubt there's one song on the album that we were playing in our first year, most of them were written over the past couple of months.
"[The album is] a retrospective of sh*t I've done and things I want to do and I'm really looking forward to the tour, this is going to be a step up, we're doing loads of festivals over the summer and then hitting Germany."
Tom insists Dexters are out to make their own mark in the industry and doesn't like people comparing them to other indie rock acts.
He said: "One time we got compared to Pigeon Detectives and I went 'F**k off, I'm not f***ing having that'. I get it, we're lively on stage, but we don't wear leather jackets and our songs are about something, not just nonsense.
"I was like, 'Listen [to our music], before you start chatting that b***ks."
Dexters have also released their new single 'Recover' from their debut record.