Taylor Swift’s friends knew about her new album before her record label.
The Cruel Summer singer released Life of a Showgirl on Friday (03.10.25), less than two months after announcing her plans to release the record, and she’s praised her loyal friends for keeping her musical secrets.
Asked how she keeps things secret, she said during her upcoming appearance on the BBC Radio 2 Breakfast Show: “My friends don’t rat. They do not rat.
“And you can tell by the amount of stories about me that are out there that are absolutely not true, because all of my friends had heard the music a year ago. They know about my life. They know what’s going on. They do not snitch. It is phenomenal. I’ve got a really good circle of friends. It takes a while to get there.
“I feel so proud about that. But yeah, my friends know everything just like anybody’s friends know everything. And they, the thing is that they just don’t.”
Host Scott Mills then asked: “So the label knew and your friends knew?”
Taylor replied: “The label didn’t know at all. Until we had, until the record was done and we had made and we’d shot all of the art, we’d done everything, we do keep that close to the vest because, you know, I think it’s fun to surprise them, honestly, it’s really fun.”
The 35-year-old star believes it is “easier” for her to just present a finished album to her label, Republic Records.
She said: “We do a lot of things in-house, my team, so I think it’s easier for them when the label can really just focus on what they have to do in terms of distribution, we have an amazing team that do that, so, yeah. “
Taylor loves to surprise fans and hide Easter Eggs for a “little extra layer of entertainment”.
She said: “I really want my music to be a surprise for my fans. And I really want to figure out how to do those surprises in ways that are clever and fun for them and feel like entertainment and also if you don’t need Easter eggs then you can disregard that and that doesn’t need to happen.
“You don’t need to do math if you don’t want to but if you want a little extra layer of entertainment like I like to be able to do that and that’s why we’re so shrouded in secrecy…
“They found out a really fun one the other day which is that if you line up all of the titles of the songs on the album, in the centre, it makes the shape of The Eras Tour stage.
“And it’s, I was so pleased when they found that out. I was like, yes.
“They are everywhere. There are some weird ones that have absolutely no bearing in reality.”
Listen to The Radio 2 Breakfast Show with Scott Mills on Monday (06.10.25) from 8:00am to hear the full interview.