Thursday, July 2, 2026

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Lord Alan Sugar unsure of The Apprentice future


Lord Alan Sugar is unsure over the future of ‘The Apprentice’.

The 67-year-old businessman has admitted he has reservations about the longevity of the BBC One show and his role on the programme.

When asked by The Guardian newspaper how much longer he plans to star on the show, he said: "It depends on me, until I conk out I suppose.

"Perhaps I will carry on until I am at least 70, let’s say. Who knows?"

The 10th series of the reality TV show – which sees business professionals compete in tasks to become Lord Sugar’s business partner – will begin on Tuesday (14.10.14), but he has suggested his time on the show is limited.

But with an 11th series of the show already in pre-production, Alan admitted he has no plans to slow down anytime soon.

When asked if he does plan to leave the programme when he reaches 70, he replied: "I don’t know, you are asking me a question. How old was Brucie [Bruce Forsyth] when he threw in the towel? 86? Oh blimey."

The entrepreneur instead suggested it would be the BBC who decide on the show’s fate, as they did with spin-off show ‘Young Apprentice’ which was axed last year, but confirmed he has a "good dialogue, let’s put it that way" with the broadcaster.

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