Kanye West was furious with his sister-in-law Kylie Jenner for signing a deal with Puma.
The 38-year-old rapper featured Kylie in his fashion show for his Yeezy clothing line with Adidas so Kanye felt it was a betrayal when Kylie, 18, agreed to work with Puma without telling him.
Explaining his reaction, Kanye said on the family’s reality TV show ‘Keeping Up With The Kardashians’: "It’s like if I made a show Sunday night, and didn’t tell any of you all about it, but I did a couple shows with y’all [first]. So people saw me and were all, ‘Ah, he’s cool on camera.’ And somebody offered me a deal, and I, like, did it and didn’t tell none of y’all, and brought all my cool friends."
Kylie’s sister Khloe Kardashian backed Kanye, saying their mother and manager Kris Jenner should have explained the situation to him.
She said: "I don’t agree with going against the family. Mom and or Kylie should have presented it to Kanye first."
Kris defended herself by saying it was strictly business, explaining: "I run a business and the biggest part of my business it to pay attention to everyone involved … and the best first for each one of my clients. Sometimes it’s about a business decision.
"I am just trying to do the best job for everyone that I can. Sometimes I get ahead of myself and forget to communicate the way I should."
But Kanye’s wife Kim Kardashian West backed him up, saying he was shocked by the decision.
She said: "Sometimes when you’re dealing with family, it’s not really about a business decision. She was the model that he wanted … I just would have liked the heads up … He had no idea until the shoot was already happening."
KUWTK airs Kanye West’s furious reaction to Kylie Jenner’s Puma deal
