Kacey Musgraves dressed up as a giant armadillo to go “undercover” to find her new album.
The 37-year-old singer went into a local Walmart to ask staff if they had her record Middle of Nowhere in stock, only to be met with a brutal response.
In a video shared on Instagram, an employee replied: “I don’t recognise that name.”
Kacey wasn’t deterred, and eventually found a display with vinyl copies of her seventh LP, which features collaborations with the likes of Willie Nelson (Uncertain, TX), Miranda Lambert (Horses and Divorces) and Billy Strings (Everybody Wants To Be A Cowboy).
In the promo video, she grabbed a couple of copies and then headed to a Barnes and Noble store, looked up armadillo facts in a children’s book, and picked up some more of her own records.
Target was next, but by the end of the video, she appeared on her back as roadkill.
Kacey’s new album Middle of Nowhere, the follow-up to 2024’s Deeper Well, features the playful single Dry Spell, which isn’t her grandma’s “favourite” track.
Asked for her favourite lyric on the LP, she recently told Variety: “I’ve never talked about self-pleasure before.
“So that’s a first for me: ‘Sitting on the washing machine.’ It’s not my grandma’s favorite line, but it’s mine, I guess.”
The music video for the cheeky tune is set in a supermarket filled with phallic fruit, and Kacey admitted her grandmother hadn’t seen that yet, even if she understands the song.
She revealed: “I don’t know if she’ll laugh. Actually, in the middle of filming the video, I got a text from my dad that Nana had to be rushed to the hospital.
“She had a really scary extreme high blood pressure incident. So I had to leave and I was on the call, crying, like, ‘If Nana lives, she’s gonna hate this video!’”
Kacey explained that the very honest song about her actual dry spell – which ended after “a year and a half, maybe” – was written to combat people “trying to convince you how much they’ve got going on in that department”.
She said: “I just wanted to let people know how little I had going on. It can get really comfortable and easy to stay that way, because you start feeling really protective of bringing transient energy in.
“Like, ‘I’m really peaceful right now. This may or may not make anything better.’
“But then you’re like, ‘Ugh, but I wanna have some fun.’ You really start weighing out: Is it worth it?”