Jon Favreau wants to "blow people’s minds" with his films.
The ‘Iron Man’ director hopes his movies "reward" the audiences who are constantly seeking new technology.
Speaking on a short film created for the latest instalment of Stella Artois ‘Connoisseurs Series’ – a collection of video portraits looking into the world of quality craftmanship – Jon said: "I want to blow people’s minds. I want the audience to be rewarded for betting on us when they buy a ticket, too.
"But for the film-makers for the actors and for the people putting on the circus show, they want to bring down the house. When you hit something just right and the whole crowd as one responds that’s a really exhilarating feeling."
The 48-year-old actor – who starred in ‘Chef’ alongside Robert Downey Jr. and Scarlett Johansson – explained how the changes in the film industry have affected the way he approaches making films.
Jon said: "The audiences always want the new technology. So our form, our technology, is changed to something that makes a big splash in a big way, with 3D on a big screen.
"That whole art imitating life, echoing life is part of the dance that filmmakers have with our culture, that I love"
‘Chef’ is out to rent and own on DVD and Blu-ray and digital download now from Lionsgate Home Entertainment.
Jon Favreau wants to ‘blow people’s minds’ with his films
