J. Cole is set to release a documentary to accompany the launch of his new album.
The 36-year-old rap star has revealed he’s planning to release ‘Applying Pressure: The Off-Season Documentary’, which will give fans a behind-the-scenes look at the evolution of his new album.
In a video clip on Twitter, Cole – who is poised to release his new album, ‘The Off-Season’, later this week – says: “This is the moment that a lot of your favourite rappers hit a crossroad. Are you OK with getting comfortable if you leave no stone unturned creatively? I thought a lot about that – ‘Nah, I’m not cool with that’.”
Cole previously revealed that he hopes to remain a relevant figure in the music industry for decades to come.
The ‘Crooked Smile’ hitmaker admitted he wants to become a Bruce Springsteen-like figure for rap music.
He shared: “I don’t wanna be making a documentary 20 years from now talking about this as if it was the end.
“I wanna still be present and still making music. I wanna be like Bruce Springsteen or something, making songs that are relevant. If a tragedy happens, make a song and I just put it out and people know I’m still speaking for them. I wanna be like that. I wanna have my art always appreciated.”
The rapper – who released his debut album, ‘Cole World: The Sideline Story’, in 2011 – also insisted he wasn’t getting carried away by fame and success.
He said: “I don’t buy into my own hype.
“I’m grateful for the reactions and the appreciation, but I don’t buy into like, ‘Yeah, I’m the man.’ Nah, I feel like I got a lot left. I’m gonna be here for years.”