Wednesday, October 28, 2026

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Fleur East is the ‘British Rihanna’


‘The X Factor’ star Fleur East has been described as the "British Rihanna".

The brunette beauty has been likened to the ‘Rude Boy’ hitmaker by the show’s stylist Gemma Sheppard, who has "no doubt" the pretty singer is going to be a huge success in the future.

She told The Times newspaper: "Am I allowed to have favourites? OK, well I am obsessed with how cool Fleur is. I so love dressing her.

"She is a future recording artist no doubt. She has got it all going on. I think she is the closest Britain is going to get to a British Rihanna and I can go crazy when we get into the music world."

Gemma is keen to continue styling Fleur when the show is over and insists she will "fight" to keep on dressing the rising star.

She said: "I am going to fight tooth and nail for her, I can tell you."

The 39-year-old fashionista – who also revealed that show boss Simon Cowell is "extremely involved" when it comes to the contestant’s wardrobes – feels privileged to work on a show that has become "part of British television history."

She explained: "I’m very passionate about everything. I think I am very privileged to be working on a show that is part of British television history."

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