Sam Faiers’ "perfect eyelashes" were inspired by her Trichotillomania condition.
The former ‘The Only Way Is Essex’ star launched her Lashes By Samantha collection in central London last night (28.01.15) and admitted she wears false eyelashes every day because of her struggles with the impulse disorder, which makes people feel compelled to pull their hair out.
Speaking at the event, she said: "Growing up I had a disorder where I pick them out, which is a terrible habit and I haven’t got over it yet.
"All the team got together and were like, ‘Right, let’s make the perfect lash.’ "
The star’s eyelash range is the second in her By Samantha beauty collection following the success of her La Bella fragrance, and the 24-year-old beauty was keen to create "affordable" lashes after splashing out "thousands" on the products over the years.
Sam – who was supported by sister Billie Faiers and best pal Ferne McCann at the event – said: "This was the perfect step forward for me. I have created lashes that I will wear for any occasion and I’ve been involved in every aspect – from the packaging to the different lash looks itself.
"I wanted to create great looking lashes that look and feel fabulous, flexible, comfortable, and have the added benefit of latex-free glue!
"These lashes are reusable and designed to be trimmable and will accentuate the eye with a tapered end.
"They are suitable for all eye types and they won’t break the bank! I can’t wait for my fans and fellow beauty lovers like me to see the range!
"I’ve bought thousands of lashes over the years as I wear them every day so I hope my fans will love my range which has been created through experience and the final product is the perfect lash at an affordable price. I’ve spent thousands over the years."
Sam Faiers launches eyelashes range
