James Bond will drink Belvedere vodka in ‘SPECTRE’.
The brand of luxury vodka has signed a partnership with the recently-announced movie meaning the iconic character – played by Daniel Craig – will opt for the luxury spirit brand when ordering his favourite drink, a vodka martini.
President of Theatrical Marketing for Sony Pictures, Dwight Caines, said: "James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match."
The cocktail has become synonymous with the British spy after ordering the beverage on several occasions with the line "shaken, not stirred".
The memorable catchphrase first featured in 1964’s ‘Goldfinger’ when it was uttered by Sir Sean Connery, and was also written in numerous Bond novels penned by Ian Fleming.
However, in the 2012 movie ‘Skyfall’, the secret agent ditched the cocktail in favour of a beer, when Heineken agreed a deal to be featured in the movie.
The collaboration with Belvedere will see the company launch two limited edition bottles of the spirit to celebrate the 24th Bond film – which will hit cinemas on November 6, 2015 – as well as a 007-themed marketing campaign.
‘SPECTRE’ will see Daniel Craig once again reprise his role as Bond, with Christoph Waltz, Monia Bellucci, Dave Bautista and Naomie Harris also starring in the movie.
Bond to drink Belvedere in SPECTRE
