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Lord Alan Sugar claims that ex-‘Apprentice’ contestants, Katie Hopkins and Luisa Zissman are "of no interest to anybody".

The businessman has hit out at the former participants of the BBC One show – who are now more famous for their outlandish behaviour than their business acumen.

Speaking of the self-proclaimed ‘rent-a-gob’ Katie, who appeared in series three of the competition, and the ‘Celebrity Big Brother’ runner-up, Luisa, who starred in series nine, Lord Sugar told Radio Times: "They’d go to the opening of an envelope if they got an invitation. They have their Andy Warhol moment, thinking it’s going to make them famous, but very few have actually succeeded. Before long they’re of no interest to anybody."

However, the business mogul was adamant that some contestants – in particular the latest three winners Leah Totton, Ricky Martin and Tom Pallereau – have gone on to success.

He told the magazine: "The last three candidates are in business with me and they’re doing very, very well. Some of the others worked for me for a couple of years and they’ve gone on to work in other things."

The new series of ‘The Apprentice’ starts next Wednesday, October 15 on BBC One at 9pm.

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