Luisa Zissman and Blue are to star in a new reality show.
The ‘Celebrity Big Brother’ star and the ‘All Rise’ boy band are teaming up to open a new bar in Ibiza, with the show – set to air on new ITV digital channel, ITVBe – chronicling their efforts.
Blue – consisting of Lee Ryan, Duncan James, Antony Costa and Simon Webbe – are to run the bar, while bakery owner and former ‘Apprentice’ contestant Luisa will be in charge of keeping the boys in line.
A source told The Sun newspaper: "Luisa won’t let the boys rest on their laurels. Everyone saw her wild side on ‘Celebrity Big Brother’ and the bosses are hoping that side will come out in Ibiza. It could get very, very messy."
Luisa, 27, and Lee, 31, took part in the latest series of ‘Celebrity Big Brother’ in January, which was a huge hit in the ratings for Channel 5. ITV bosses will hope to emulate their success with the new show.
ITVBe will launch later this year and is expected to be the new home of ‘The Only Way is Essex’ and other reality shows.
ITV boss Peter Fincham previously said: "Expanding ITV’s family of channels to introduce a new free-to-air, female skewing channel focusing on entertainment and reality means our viewers will have access to even more great content. We identified an opportunity to develop what is currently part of the ITV2 schedule – reality and non-scripted shows, which are very popular with young women and housewives with kids – into a distinct channel proposition, aimed more squarely at that audience."
Luisa Zissman, Blue for Ibiza reality show
