Yungblud put “every single molecule of energy and emotion” into his new album Idols.
The Fleabag rocker has shared the first of two albums in the series and told fans this is only “halfway through the story” that he encourages them to “immerse” themselves in and share with those they love.
Upon the first side’s release, Yungblud penned on Instagram: “I’ve gone back and forth so many times on what I should say in this post that always holds such unprecedented pressure but, ultimately, as I look inside at the end of a crazy 4 year expedition, everything I have wanted say to lies within this music.
“I have put every single molecule of energy and emotion into this uncompromising adventure.”
He continued: “All I can hope for is that you close your eyes and alone, with your friends, or family, immerse yourself in this journey from start to finish.
“I set out to create a story that would write itself along side you, travel with you throughout time and give you something you can pass on to the people you love in the same way that I am to you tonight.
“What is most beautiful about this is normally, at this point, the album campaign seems finished – I give it to the world and I let it go but this time we’re only halfway through the story.”
Yungblud started writing Idols four years ago after his album Weird! topped the charts but he admitted the people around him tried to get him to work on something else in order to capitalise on his commercial success, but he refused.
He told The Sun newspaper: “I was dissuaded from doing Idols after Weird! because Weird! was so commercially successful.
“I went and worked with a load of songwriters — and when you do that, you’ve got seven people a week telling you what Yungblud should do next. I had to figure that out for myself.
“I didn’t want to make vapid songs that sound great on the radio. Yeah, we’ve got a couple of f***** radio bangers on this record, but I wanted to make one album that’s a through line — classic and timeless.
“There’s no gimmicks, man. None. This is me leaving everything on the table, showing the world what I can do.
“That’s why I orchestrated everything. I did everything I could to make it as deep and five-dimensional — lyrically and musically — as I possibly could.”
“I’ve been all over the world and spent a lot of time in America, but for this album I needed to come home.”