Yungblud has founded a “genre-diverse” music festival he’ll also be headlining.
The 26-year-old singer, born Dominic Richard Harrison, announced on Monday (18.03.24) he had created ‘Bludfest’, which is being billed as an “experiential music, arts and lifestyle festival”.
He said about the event, which is taking place on 11 August at the Milton Keynes Bowl: “Five years ago we imagined a world of our own. In Bludfest we have physically built one.
“It feels like the next logical step for me. I want to create a physical safe space where people can come and celebrate the ideologies of this community – where unity, individuality and love is the main focus and we bring the world of Yungblud to life right before your eyes.
“I wanted to build an experience where anybody can be completely themselves, with their friends, their family or completely on their own.
“Bludfest will blur the lines of genre and destroy the limitation of imagination. It will be a festival that cuts the corporate (rubbish) and is all about the people.
“My plan is to take it worldwide but this summer is the first one and it’s gonna be something no one has ever seen before in the UK.”
Joining Yungblud on the festival line-up is Grammy-nominated Atlanta rapper Lil Yachty, following the pair’s collaboration on Yungblud’s latest single ‘When We Die (Can We Still Get High?)’.
British rock duo Soft Play are also joining the bill, as well as punk outfit The Damned in the festival’s icon slot.
Rising US star Nessa Barrett is also set to perform alongside pop singer Lola Young and Jazmin Bean.
A press release for the event said: The uniquely eclectic line-up of artists that join the Bludfest bill has been exceptionally curated by Yungblud himself to appeal to a new generation of gig-goers and a younger generation of music fans who don’t necessitate their taste with genre categorisation, with a live setup that facilitates maximum crossover and collaboration, to forge an unforgettable celebration of music.
“Yungblud’s own manifesto as an artist encompasses three core values of community, authenticity and creating a place for self-expression, and these three values act as pillars for Bludfest.
“More than just a music festival, Bludfest gives fans a chance to step into the Yungblud world.”
The day-long festival will be home to “activations” throughout the venue to “encourage community and connection”, including a ‘Make A Friend’ tent that encourages fans to connect and make new friends, free photobooths to document their Bludfest experience and a Yungblud museum that will showcase artefacts from across the singer’s career.
It will also include “designated safe spaces” as well as “mental health welfare areas”.
Tickets will go on sale at 10am on 22 March and will be priced at £49.50 plus fees.