Stars of the ‘Love Island’ winter series may have lost out on up to £500,000 due to the Covid-19 pandemic.
Contestants who took part in the show’s inaugural winter series have seen their earning potential fall as the world remains in lockdown from the global health crisis, according to a top PR expert.
Jack Cooper of Ed Hopkins PR told Metro.co.uk: "The Winter ‘Love Island’ stars are set to lose huge amounts of money, some contestants up to £500,000.
"Brand deals at the moment are at an all-time low, many companies are not able to afford the usual Love Island prices for sponsorship deals. They are also missing out on club appearances due to them being closed, which could have earned them up to £5,000 per hour."
He added that with no events to attend, the contestants are missing out on valuable media exposure, which can increase their earning power.
And he revealed that his firm has even turned down a number of contestants from the series due to a "lack of opportunities in the industry at this time".
However, there is some good news for the stars as Jack believes those who are still dating could increase their earnings during the lockdown.
He explained: "People are interested in keeping up to date with what they are doing, especially if they are isolating together. Being in a couple brings up their financial worth, and in some circumstances could secure them a deal of up to £10,000."
Winners Paige Turley and Finn Tapp are isolating together in Scotland, while Siânnise Fudge and Luke Trotman have been keeping fans updated on their lives as they "quarantine and chill" together.
Winter Love Island stars to miss out on up to £500,000
