Amber Gill is to donate the profits from selected lines of her MissPap collection to Mind following the death of Caroline Flack.
The ‘Love Island’ winner – who triumphed on the summer series last year alongside Greg O’Shea – took to her Instagram Stories to reveal she and the fashion brand have teamed up with the mental health charity, after the show’s former host Caroline took her own life two weeks ago aged 40.
She said: "More importantly, go and shop it because at the minute myself and MissPap are donating 100 per cent of retail price on selected lines to Mind charity, which is very close to my heart at the minute.
"So please go and shop it.
"If you’re going to shop, shop now, we are doing that until the first of the third."
Amber wrote on Instagram: "The kindness I’ve seen on the TL has just been so inspiring I had a break from social media but really wanted to do something to make a difference following the tragic news of my friend Caroline. My newest @misspap ‘Must Haves’ edit launches today and we have joined forces with Mind charity so people don’t have to suffer in the same way. Caroline is greatly missed by myself and everyone else but I wanted to take some positive action from it.
Myself and Misspap will be donating 100% of retail price to Mind (registered charity number 219830) from selected lines from my new edit until 1.03.20 (sic)"
In September last year, Amber signed a deal with MissPap, which was said to have been worth £1 million.
She confirmed the collaboration on Instagram, writing: "Oh hey it’s just me your NEW MISSPAP babe
I honestly cannot believe it!! Soooo excited to be a part of the fresh Miss Pap brand
It’s been a long anticipated announcement by me and I’ve been dying to tell you all
However I wanted to take my time in the design process so my collection is perfect, embodies my style and more importantly is inclusive for girls of all shapes and sizes
I cannot wait for you to see what I’ve been working on you know it’s going to be GOOOD (sic)"
Amber Gill to donate MissPap profits to Mind
