Thursday, January 22, 2026

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Dragons’ Den brings in the youngest investor yet

Dragons’ Den newcomer Sara Davies has been teaching her southern co-stars some "Geordie-isms" throughout the series.
The 35-year-old businesswoman – who is from County Durham – is the youngest investor on the show yet, worth £34 million thanks to her handicrafts business.
Speaking to The Times newspaper, Sara said: "People forget we’ve got awesome entrepreneurs all over the country, especially in the North East.
"I’ve been teaching those lovely southern people some good Geordie-isms over the course of the series."
The investor operates her multi-million pound handicrafts empire Crafter’s Companion from her hometown.
In her first ‘Dragon’s Den episode, she calls one failing business "all fur coat and no knickers" and her first investment in the show is in a self-tanning product.
The self-tan was created by two Yorkshire women who go for Sara’s offer instead of a rival Peter Jones’.
In 2005, the entrepreneur built her fortune whilst studying management on a third-year placement at a local papercraft company while at the University of York.
On creating the company, the investor said: "As ridiculous as it sounds, I used to look at these cards people made and say, ‘Ooh, but what do you do for your envelopes?’ No one had figured it out."
Sara claims millions of people like to make their own greeting cards, which resulted in her creating "the Enveloper", which helps home crafters make their own envelopes.
She created one from scratch with a friend who ran a joinery company, and pitched her idea to shopping channel Ideal World.
Sara said: "I literally said, ‘I’ve got a proposition for you that you absolutely can’t lose. It’s an obvious upsell. I am a natural born saleswoman and I’ll have the buyer eating out of the palm of my hand.’ "

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