Lloren has signed a worldwide publishing deal with A&G Songs and A&G Sync.
The 27-year-old singer – formerly known as Lauren Bannon – is taking her career to the next level after appearing on the ITV talent show last year, and has landed herself a major deal with the London-based publishing and sync agency.
The founder and CEO of A&G Songs and A&G Sync, Roy Lidstone, was introduced to the rising star earlier this year, after seeing her perform at an A&R session, and he was drawn to her "incredible" talent for writing as well as her impressive vocals.
On the signing, he said: "One of A&G Songs strengths is its sync agency, A&G Sync. When I first discovered Lloren at an open A&R session, she grabbed my attention with her incredible writing and vocal skills; I knew she would be an awesome addition to the roster."
Lloren has vowed to be the first contestant from ‘The Voice UK’ to have hits.
The electro-pop singer admitted she wants to be more than "just a pretty voice from a TV show" and is determined to use the "platform" she gained from the programme to become a major pop star and buck the trend which has seen all the winners and other hopefuls fail in their attempts to crack the UK charts.
In a recent interview with BANG Showbiz, she said: "I hope so, I think many people assume when you’ve got so far on a television show, you’ve made it. When really it actually takes a lot of time and hard work – that kind of exposure can only be the beginning.
"I’m grateful to the show for giving me a platform, but I’m aware to cut it as an artist I’ve got to be more than just a pretty voice from a TV show."
Lloren was mentored by Olly Murs on the show, and asked whether she and the ‘Dear Darlin” hitmaker – who shot to fame on ‘The X Factor’ in 2009 – stay in touch, she said: "Of course, we still talk and I saw him at an event a few months ago!"
Lloren – whose debut single ‘Into The Fire’ surpassed 100,000 streams – also revealed that Olly often offers up his advice about the music business and she appreciates it even though it isn’t always "the most helpful".
She said: "Olly and I had the same agent and I asked him for some advice on his thoughts within the industry. His advice isn’t always most helpful, but his heart is always in the right place."
The Voice finalist Lloren signs worldwide publishing deal
