Joe Sugg’s grandparents only thought he was "a big deal" when he appeared on ‘Strictly Come Dancing’.
The 27-year-old YouTube star is one of the favourites to take home this year’s prestigious Glitterball Trophy, and the vlogger has revealed his grandparents didn’t fully understand his career until he appeared in the local newspaper because of the BBC One dancing competition.
Speaking on ‘This Morning’ about his grandmother being a dancer, Joe said: "She did go to Blackpool once, that’s why at the start of the show I said, ‘To be able to get to Blackpool would be really cool.’
"But she did Blackpool when she was younger and did the foxtrot so be able to do a quickstep in front of my nan at Blackpool is really cool.
"That was a big reason as to why I wanted to do it as well because they kind of understand what I do, like my granddad has Instagram and stuff, and he’s sort of aware of it, but for them if I’m in the local newspaper that’s the biggest thing, it’s a big deal.
"They understand the whole vlogging thing but for them ‘Strictly’ is like ‘yes!’ "
The social media sensation has been romantically linked to his professional dance partner Dianne Buswell during his time on the BBC Latin and ballroom dance competition, but Joe distanced himself from such speculation, insisting the duo "haven’t got time" for love.
Joe added: "Do you know what, I’ve met such a good friend in Dianne and we haven’t got time to do anything like that, because there’s so many dances to learn."
Joe Sugg’s Strictly Come Dancing fame
