Holly Willoughby has been named the new brand ambassador for Diet Coke.
The ‘This Morning’ host has teamed up with the makers of the sugar-free soft drink and will lend her voice to an exciting programme for the popular drinks brand.
Speaking about the partnership, Holly said: "I’ve always been a big Diet Coke fan, right from the original ‘Break’ ads we all remember with great fondness.
"The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved!"
Whilst Aedamar Howlett, marketing director for Coca-Cola Great Britain, added: "We’re proud to be working with Holly to bring some extra sparkle to Diet Coke activity this year.
"She’s the perfect partner for us. We’re looking forward to sharing what we have planned with Holly – watch this space!"
And whilst presenting now comes naturally to the 36-year-old television presenter, Holly previously admitted she was a "c**p" TV presenter when she first started out.
She said: "I’ve been really c**p at my job. In the beginning I was terrible, although I enjoyed doing it, which was kind of more upsetting. I spoke in a posh telephone voice, and I was so unnatural: I fixated on remembering lines rather than just speaking. It took me two years working away from the camera in a TV studio until I went back to presenting."
And Holly also confessed she never used to be confident speaking in front of others.
She revealed: "My friends were amazed that I became a TV presenter. I was not a big talker at school – I never liked people seeing my braces, so I walked around with my sleeves pulled over my hands and my hands over my mouth in case anybody saw me smiling.
"In a group of people I knew you couldn’t shut me up, but it took quite a long time until I was comfortable enough to speak openly."
Holly Willoughby is new brand ambassador for Diet Coke
