Vicky Pattison is going to be a panellist on ‘Loose Women’.
The ‘I’m A Celebrity… Get Me Out Of Here!’ winner has been signed up to appear alongside regulars such as Ruth Langsford, Coleen Nolan and Janet Street-Porter and will join the TV show in the New Year.
Bosses hope her popularity in the jungle will attract more younger viewers.
A source told The Sun newspaper: "Vicky won ‘I’m A Celeb…’ by a landslide so everyone knows she is popular, especially with a younger audience. ITV are desperate to keep a hold of her and invest in her as a future star. She really impressed Loose Women’s editors when she was a guest this month.
"She isn’t one to hold back with her opinions and will love getting stuck in during debates. This could be her big chance to land a full-time presenting gig."
Vicky, 28, will start with a one month trial and if she proves to be a hit then she’ll be given a permanent contract.
When the former ‘Geordie Shore’ star appeared as a guest on the programme earlier this month she revealed she wanted to host a late night version of ‘Loose Women’ titled ‘Loose Lasses’, with no topic off-limits.
She said: "I’ve got an idea to pitch to you. I’m going all ‘Dragons’ Den’! You ladies have inspired me and I want to do something similar but later at night so I can swear, called ‘Loose Lasses’. Just like you but a little bit sassier!"
Vicky Pattison to join Loose Women panel
