Wednesday, November 11, 2026

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Apprentice star Stuart Baggs found dead


Former ‘The Apprentice’ star Stuart Baggs has been found dead.

The 27-year-old reality TV star’s body was found by police after they were called to a property on Central Promenade in Douglas, Isle of Man, at 9am today (30.07.15), police have confirmed.

A police spokeswoman said the cause of death was "unknown" but it is not thought to be suspicious.

The Plymouth-born entrepreneur lived in the Isle of Man for most of his life and ran a telecommunications company.

He was the youngest ever candidate to appear on the popular BBC One show in 2010, at just 21-years-old.

Stuart – who nicknamed himself ‘The Brand’ – was fired in the semi-final and became well-known for his one-liners, which included "Everything I touch turns to sold", as well as when he told Lord Sugar, "I’m not a one-trick pony, I’m not a 10-trick pony, I’m a whole field of ponies – and they’re literally all running towards this job."

The series was eventually won by 30-year-old investment banker Stella English from London.

Stuart founded his company Bluewave Communications in 1997 and had held a press conference on Tuesday (28.07.15) to launch his latest product – a home hub – on the Isle of Man and took to Twitter to announce the success of the launch on Wednesday (29.07.15).

Police said the death will be fully investigated on behalf of the Coroner.

Lord Sugar led the tributes to "stand out character" Stuart.

He posted on Twitter: "Terrible news Stuart Baggs has died. My sincere condolences to his family and friends RIP one of the stand out characters of ‘The Apprentice’."

Luisa Zissman, who starred on the 2013 series of the show, has also sent her condolences.

She shared: "RIP one of my fav ever Apprentice contestants Stuart Baggs "The Brand" he has joined the 27 club. What a tragedy. (sic)"

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